Faculty of Engineering and Natural Sciences · Industrial Engineering (English 30%) · Undergraduate
ECTS: 5 T+P+L: 3+0+0 Departmental Elective
Coordinator: Doç. Dr. Emine Elif NEBATİ
Course Objective
Evaluating factors acting upon businesses in the internal and external environment, developing analyzing abilities necessary to adapt the business to its environment, identifying strategies and policies to be followed in order to remain competitive in the markets.
Course Content
SWOT analysis technique, portfolio analysis techniques and other strategies in the aim of gaining a strategic thinking and becoming a good strategist, as well as making right strategic choices in the work life.
Course Learning Outcomes
- able to discuss the critical elements in the analysis of the business's internal and external environment
- able to explain the issues in analysis of strategies and decision making,
- able to explain the basic concepts of strategic management,
Core Area Distribution
(34) Business and Administration%50 (52) Engineering and Engineering Trades%50
Teaching Methods
ExpressionQuestion-AnswerDiscussionGroup StudyCase StudyProblem Solving
Assessment & Evaluation
HomeworkPerformance Assignment ( Lab / Workshop / Field Work / Seminar / Presentation / Completion Study / ThesisProject / DesignTesting (Essay / Tests: True-Falls, multiple-choice, short answer, matching)
ECTS / Workload
| Activity | Quantity | Duration (h) | Total Workload |
|---|---|---|---|
| Course Duration (Including Exam Week) | 14 | 3 | 42 |
| Out of Class Study Period | 14 | 3 | 42 |
| Midterm | 1 | 10 | 10 |
| Quiz | 0 | 0 | 0 |
| Assignment | 8 | 2 | 16 |
| Practice | 0 | 0 | 0 |
| Final | 1 | 10 | 10 |
Course Schedule
| Week | Subject | Preparation |
|---|---|---|
| 1 | Introduction to Strategic Management and Basic Concepts | Hayri Ülgen ve Kadri Mirze; İşletmelerde Stratejik Yönetim, 4. baskı, Arıkan Yayınevi, İstanbul, 2010. |
| 2 | 02: Strategic Management Process | Hayri Ülgen ve Kadri Mirze; İşletmelerde Stratejik Yönetim, 4. baskı, Arıkan Yayınevi, İstanbul, |
| 3 | Environmental Analysis | Hayri Ülgen ve Kadri Mirze; İşletmelerde Stratejik Yönetim, 4. baskı, Arıkan Yayınevi, İstanbul, 2010. |
| 4 | Internal Analysis | Hayri Ülgen ve Kadri Mirze; İşletmelerde Stratejik Yönetim, 4. baskı, Arıkan Yayınevi, İstanbul, 2010. |
| 5 | 05: Organizational Direction (Objectives, Mission), Economic and Non-economic Objectives/ Strategic Benefit and Techniques of Portfolio Analysis | Hayri Ülgen ve Kadri Mirze; İşletmelerde Stratejik Yönetim, 4. baskı, Arıkan Yayınevi, İstanbul, |
| 6 | Strategy Types, Case Studies | Hayri Ülgen ve Kadri Mirze; İşletmelerde Stratejik Yönetim, 4. baskı, Arıkan Yayınevi, İstanbul, |
| 7 | Guest | Hayri Ülgen ve Kadri Mirze; İşletmelerde Stratejik Yönetim, 4. baskı, Arıkan Yayınevi, İstanbul, |
| 8 | midterm exam | midterm exam |
| 9 | Techniques Used in the Application of Management Strategies | Hayri Ülgen ve Kadri Mirze; İşletmelerde Stratejik Yönetim, 4. baskı, Arıkan Yayınevi, İstanbul, |
| 10 | Application of Strategies, Studies for the Case | Hayri Ülgen ve Kadri Mirze; İşletmelerde Stratejik Yönetim, 4. baskı, Arıkan Yayınevi, İstanbul, |
| 11 | Student presentations / Strategy Applications | Hayri Ülgen ve Kadri Mirze; İşletmelerde Stratejik Yönetim, 4. baskı, Arıkan Yayınevi, İstanbul, |
| 12 | Student presentations / Strategy Applications | Hayri Ülgen ve Kadri Mirze; İşletmelerde Stratejik Yönetim, 4. baskı, Arıkan Yayınevi, İstanbul, |
| 13 | Strategic Evaluation and Control | Hayri Ülgen ve Kadri Mirze; İşletmelerde Stratejik Yönetim, 4. baskı, Arıkan Yayınevi, İstanbul, |
| 14 | Corporate Governance, Managerial Ethics | Hayri Ülgen ve Kadri Mirze; İşletmelerde Stratejik Yönetim, 4. baskı, Arıkan Yayınevi, İstanbul, |
| 15 | final exam | final exam |