Graduate Education Institute · Urban Studies and Management · Master
Course Objective
The course aims to introduce the concept of public relations to the students and to convey the details of the practices of strategic people relations. It is also aimed at students to use strategies related to the people they learn in business life. The conceptual framework of public relations, model and techniques of public relations, strategic process of public relations, institutional image, reputation and perception management, media management in relation to people, public relations management in the virtual environment and professional ethics rules of public relations constitute the course content.
Course Content
The course aims to introduce the concept of public relations to the students and to convey the details of the practices of strategic people relations. It is also aimed at students to use strategies related to the people they learn in business life. The conceptual framework of public relations, model and techniques of public relations, strategic process of public relations, institutional image, reputation and perception management, media management in relation to people, public relations management in the virtual environment and professional ethics rules of public relations constitute the course content.
Required Resources
LECTURE NOTES
Recommended Resources
LECTURE NOTES
Course Learning Outcomes
- People's relations learn the strategic process and models. He also learns how to use this information he has learned in business life
- The fact that public relations is a form of strategic management
- Relations with the people; what is the difference from advertising, marketing and propaganda
- The image, reputation and disposition must be strictly governed
Core Area Distribution
Teaching Methods
Assessment & Evaluation
ECTS / Workload
| Activity | Quantity | Duration (h) | Total Workload |
|---|---|---|---|
| Course Duration (Including Exam Week) | 15 | 5 | 75 |
| Out of Class Study Period | 5 | 5 | 25 |
| Midterm | 1 | 22 | 22 |
| Quiz | 0 | 0 | 0 |
| Assignment | 1 | 20 | 20 |
| Practice | 0 | 0 | 0 |
| Final | 1 | 45 | 45 |
Course Schedule
| Week | Subject | Preparation |
|---|---|---|
| 1 | Conceptual framework of public relations | Research |
| 2 | Public Relations models | Research |
| 3 | Areas of activity and principles of public relations | Research |
| 4 | Methods and techniques used by peoples | Research |
| 5 | Public Relations and Advertising | Research |
| 6 | Public Relations and Marketing | Research |
| 7 | Strategic process of public relations governance | Research |
| 8 | Midterm | Midterm |
| 9 | Corporate communication management and public relations | Research |
| 10 | Public relations and corporate image management | Research |
| 11 | Public relations and reputation management | Research |
| 12 | Public relations and crisis communication | Research |
| 13 | Public relations and perception management | Research |
| 14 | Public relations and sponsorship management | Research |
| 15 | Public Relations and Media Management | Research |
| 16 | Final exam | Final exam |