Graduate Education Institute · Health Management · Master
Course Objective
The aim of strategic management course, strategy; Vision, mission, policy and tactics to understand the enterprise's resources and talents as well as the types of decisions and decisions to be made about the future by analyzing the environment in which the enterprise is operating and the environment in which it operates.
Course Content
Management and strategy concept, health business and strategy, strategy- structure- business functions relation, mission, vision, policy, general industry environment, environmental analysis, ability and value analysis, basic and sub-strategies, corporate-business-unit strategies, implementation of strategies, strategic control, case study.
Required Resources
Strategic Management in Businesses Hayri Ülgen, S.K.Mirze, 8th Edition, 2013, Beta Publications, İstanbul.
Recommended Resources
EROL EREN, STRATEJIK YÖNETIM VE IŞLETME POLITIKASI, BETA YAYINLARI, ISTANBUL, 2002
JAY A. BARNEY, GAINING AND SUSTAINING COMPETITIVE ADVANTAGE, PRENTICE HALL, NEW JERSEY, 2001
GARY HAMEL VE C.K. PRAHALAD, GELECEĞİ KAZANMAK, İNKİLAP YAYINLARI, İSTANBUL, 1994
GELECEK 50 YIL (ED:JOHN BROCKMAN), NTV YAYINLARI, İSTANBUL, 2002
Course Learning Outcomes
- Know strategy and related concepts (Vision, mission, politics, tactics, goal etc.).
- Knows analysis techniques related to strategic management.
- The management can develop strategies according to the management stage and objectives.
- Basic concepts of strategic management, approaches, issues interpretation, Analyzing businesses in the context of strategic management to gain necessary knowledge, skills and competence to students