Graduate Education Institute · Health Management · Master
ECTS: 7.5 T+P+L: 3+0+0 Departmental Elective
Coordinator: Prof. Dr. Mehveş TARIM
Course Objective
The aim of strategic management course, strategy; Vision, mission, policy and tactics to understand the enterprise's resources and talents as well as the types of decisions and decisions to be made about the future by analyzing the environment in which the enterprise is operating and the environment in which it operates.
Course Content
Management and strategy concept, health business and strategy, strategy- structure- business functions relation, mission, vision, policy, general industry environment, environmental analysis, ability and value analysis, basic and sub-strategies, corporate-business-unit strategies, implementation of strategies, strategic control, case study.
Course Learning Outcomes
- Know strategy and related concepts (Vision, mission, politics, tactics, goal etc.).
- Knows analysis techniques related to strategic management.
- The management can develop strategies according to the management stage and objectives.
- Basic concepts of strategic management, approaches, issues interpretation, Analyzing businesses in the context of strategic management to gain necessary knowledge, skills and competence to students
Core Area Distribution
(34) Business and Administration%50 (72) Health%50
Teaching Methods
ExpressionQuestion-AnswerDiscussionProblem Solving
Assessment & Evaluation
Testing (Essay / Tests: True-Falls, multiple-choice, short answer, matching)
ECTS / Workload
| Activity | Quantity | Duration (h) | Total Workload |
|---|---|---|---|
| Course Duration (Including Exam Week) | 14 | 3 | 42 |
| Out of Class Study Period | 14 | 2 | 28 |
| Midterm | 1 | 1 | 1 |
| Quiz | 0 | 0 | 0 |
| Assignment | 1 | 3 | 3 |
| Practice | 0 | 0 | 0 |
| Final | 1 | 1 | 1 |
Course Schedule
| Week | Subject | Preparation |
|---|---|---|
| 1 | Terms and Concepts Related to Strategic Management | Preparation from the source book. |
| 2 | Strategic Management Process and Its Elements | Preparation from the source book. |
| 3 | External Enviroment Analysis | Preparation from the source book. |
| 4 | Business Analysis | Preparation from the source book. |
| 5 | Measurement of Environmental Elements and Determination Matrices | Preparation from the source book. |
| 6 | Organizational Orientation | Preparation from the source book. |
| 7 | Basic Strategies and Sub-groups | Preparation from the source book. |
| 8 | Senior Management Strategies: Corporate Strategies | Preparation from the source book. |
| 9 | Business Management Strategies: Competitive Strategies | Preparation from the source book. |
| 10 | Midterm | Midterm |
| 11 | Functional Strategies: Functional Segment Strategies | Preparation from the source book. |
| 12 | Application of Strategies-1: Business Structures and Systems | Preparation from the source book. |
| 13 | Application of Strategies-2: Management Styles and Shared Values | Preparation from the source book. |
| 14 | Strategic Assessment and Control | Preparation from the source book. |
| 15 | Strategic Assessment and Control | Preparation from the source book. |
| 16 | Final Exam | Final Exam |