SAY 519 - Health tourism | Istanbul Sabahattin Zaim University

Graduate Education Institute · Health Management · Master

ECTS: 7.5 T+P+L: 3+0+0 Departmental Elective

Coordinator: Dr. Öğr. Üyesi Haşim ÇAPAR

Course Objective

In recent years, health tourism, health tourism institutions, medicine and thermal therapy in terms of health tourism, medical and thermal therapy tourists, medical and thermal therapy tourists, and to comprehend the problems and solutions of tourists and businesses within the scope of health tourism.

Course Content

This course; Health Tourism, medical tourism and old age tourism concepts Health Tourism Market and reverse flow concept, Health Tourism Industry, Management of Treatment Process, Customer Expectations in Health Tourism, Areas where medical tourists are most treated, Patient Health, Quality, Safety and Risk in Health Tourism, Legal and Ethical Issues in Health Tourism, Economic, Social and Institutional Health Tourism, Effects on the System: Source Country, Effects on the System: Destination Country, Health Tourism in Turkey: A General Framework and Medical Tourism, Health Tourism in Turkey: Thermal Tourism, Disabled and Elderly Tourism, Health Tourism Sector and Potential in Europe and the Middle East, Health Tourism Sector and Potential in the Far East and America; includes topics.

Required Resources

Tengilimoğlu D. Sağlık Turizmi .2017.Siyasal Kitapevi .Ankara.

Sağlık Turizmi. SATURY Yayınlarıhttp://www.saturk.gov.tr/images/pdf/tyst/02.pdf
Sağlık Turizmi El Kitabı T.C. Sağlık Bakanlığı Sağlık Hizmetleri Genel Müdürlüğü (Sağlık Turizmi Daire Başkanlığı) 2012 https://dosyasb.saglik.gov.tr/Eklenti/493,saglik-turizmi-el-kitabi-08052012pdf.pdf?0
SAĞLIK TURİZMİNDE ÖNE ÇIKAN ÜLKELER: Sağlık Sistemleri ve Dünya Sağlık Turizmindeki Yerleri (Yıldız vd., 2020). Nobel yayınları
A'dan Z'ye Sağlık Turizmi Pazarlama ve Yönetişimi (Işık, 2021) IGEME Yayınları

Recommended Resources

Tengilimoğlu D. Sağlık Turizmi .2017.Siyasal Kitapevi .Ankara.

Rules

Attendance is compulsory in this course. Students who cannot fulfill the 70% attendance requirement are allowed to repeat the course.

Core Area Distribution

(34) Business and Administration%50 (72) Health%50

Teaching Methods

ExpressionQuestion-AnswerDiscussionPresentationBrain StormingSelf study

Assessment & Evaluation

Testing (Essay / Tests: True-Falls, multiple-choice, short answer, matching)

ECTS / Workload

Activity	Quantity	Duration (h)	Total Workload
Course Duration (Including Exam Week)	16	3	48
Out of Class Study Period	16	4	64
Midterm	1	1	1
Quiz	0	0	0
Assignment	2	4	8
Practice	0	0	0
Final	1	1	1

Course Schedule

Week	Subject	Preparation
1	Basic concepts of health tourism	Preparation with a resource book.
2	Medical tourism within the scope of health tourism	Preparation with a resource book.
3	Factors Affecting Destination Selection in Medical Tourism	Preparation with a resource book.
4	Turkey's Place and Development in the Medical Tourism Index	Preparation with a resource book.
5	Health Tourism in Turkey	Preparation with a resource book.
6	Health Tourism in the World	Preparation with a resource book.
7	Impact of COVID-19 on Medical Tourism and Future Trends	Preparation with a resource book.
8	Midterm Exam	Preparation with a resource book.
9	Current Business Models in Health Tourism	Preparation with a resource book.
10	Finding and managing overseas customers for health tourism	Preparation with a resource book.
11	Methods to be used to find patients for health tourism	Preparation with a resource book.
12	Incentives for health tourism	Preparation with a resource book.
13	Health Tourism and Malpractice	Preparation with a resource book.
14	B2B, B2C and Customer to Customer Strategies in Health Tourism	Preparation with a resource book.
15	Authorized institutions and their functions in Health Tourism	Preparation with a resource book.
16	Final Exam	Preparation with resource book.

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SAY 519 - Health tourism