Graduate Education Institute · Engineering Management · Master
ECTS: 7.5 T+P+L: 3+0+0 Departmental Elective
Coordinator: Arş. Gör. Paşa ÇİÇEKLİDAĞ
Instructors: Arş. Gör. Kbs (Öe Belirlenecektir) (ÖE Belirlenecektir)
Course Objective
This course will introduce you to the principles of marketing and will provide you an opportunity to apply these concepts to address problems and opportunities facing marketing managers in local and international context.
Course Content
This course investigates the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services that satisfy individual and organizational objectives.
Required Resources
Lecture notes
Recommended Resources
Ders notları
Course Learning Outcomes
- Developing an organization's marketing strategy and practice as part of simulation
- Thinking strategically about marketing issues
- Understanding the basic principles of marketing
Core Area Distribution
(31) Social and Behavioural Science%15 (34) Business and Administration%70 (42) Life Sciences%15
Teaching Methods
ExpressionQuestion-AnswerDiscussionBrain Storming
Assessment & Evaluation
Testing (Essay / Tests: True-Falls, multiple-choice, short answer, matching)
ECTS / Workload
| Activity | Quantity | Duration (h) | Total Workload |
|---|---|---|---|
| Course Duration (Including Exam Week) | 13 | 3 | 39 |
| Out of Class Study Period | 13 | 3 | 39 |
| Midterm | 0 | 0 | 0 |
| Quiz | 5 | 2 | 10 |
| Assignment | 5 | 8 | 40 |
| Practice | 0 | 0 | 0 |
| Final | 1 | 5 | 5 |
Course Schedule
| Week | Subject | Preparation |
|---|---|---|
| 1 | Introduction to Marketing | 1rst or 2nd book Chapter 1 |
| 2 | Consumer Behavior | 1rst book: Chapter 4 2nd book: Chapter 6 |
| 3 | Marketing Environment | 1rst book: Chapter 1 2nd book: Chapter 4 |
| 4 | Strategic Planning for Competitive Advantage | 1rst or 2nd book Chapter 3 |
| 5 | Market Research | 1rst or 2nd book Chapter 5 |
| 6 | Market segmentation, market targeting, and positioning | 1rst book: Chapter 9 2nd book: Chapter 2 |
| 7 | Developing & Managing Product Concepts | 1rst book: Chapter 6 2nd book: Chapter 11 |
| 8 | Midterm Exam | Ara Sınav |
| 9 | Pricing | 1rst book: Chapter 7 2nd book: Chapter 12 |
| 10 | Marketing channels | 1rst book: Chapter 8 2nd book: Chapter 13 |
| 11 | Marketing communications | 1rst book: Chapter 10 2nd book: Chapter 14 |
| 12 | Social responsibility and ethics | 1rst book: Chapter 14 2nd book: Chapter 16 |
| 13 | Team project presentations | Presentation of the projects covering the topics described in the semester |
| 14 | Team project presentations | Presentation of the projects covering the topics described in the semester |
| 15 | ||
| 16 | Final Exam | Final Sınavı |