Graduate Education Institute · Business Administration (English) · Master
ECTS: 7.5 T+P+L: 3+0+0 Departmental Elective
Coordinator: Doç. Dr. Haşmet GÖKIRMAK
Course Objective
Course objectives are to familiarize students with the activities involved in managing a sales force; involve students in specific learning exercises that simulate ‘real world’ activities that sales managers partake in on a regular basis.
Course Content
Course examines managerial issues surrounding sales force management. These include motivation and training issues, sales force recruitment issues, and evaluation and analysis of the sales force
Course Learning Outcomes
- To meet with industrial sales concept
- To understand sales team management approach
- To discuss sales team developmet methods
- To investigate sales strategies and application
Core Area Distribution
(22) Humanities%20 (34) Business and Administration%80