Graduate Education Institute · Business Administration · Doctorate
ECTS: 7.5 T+P+L: 3+0+0 Departmental Elective
Coordinator: Prof. Dr. Ömer TORLAK
Course Objective
To give theoretical and practical information about consumer behavior. To provide the infrastructure for understanding the increasing power and importance of consumers in the markets.
Course Content
Introduction to Consumer Behavior, External Factors, Internal Factors, Consumer Decision Making Process, Industrial Consumer Behavior
Course Learning Outcomes
- Different consumer profiles are analyzed.
- Gain a managerial perspective on issues related to consumer behavior.
- The sub-dimensions of consumer behavior are examined.
- Consumer decision making processes are examined.
- Examine the phenomenon of consumption in different dimensions and compare different perspectives
Core Area Distribution
(34) Business and Administration%100
Teaching Methods
ExpressionQuestion-AnswerDiscussionSelf study
Assessment & Evaluation
Testing (Essay / Tests: True-Falls, multiple-choice, short answer, matching)
ECTS / Workload
| Activity | Quantity | Duration (h) | Total Workload |
|---|---|---|---|
| Course Duration (Including Exam Week) | 16 | 3 | 48 |
| Out of Class Study Period | 16 | 8 | 128 |
| Midterm | 1 | 2 | 2 |
| Quiz | 0 | 0 | 0 |
| Assignment | 0 | 0 | 0 |
| Practice | 1 | 8 | 8 |
| Final | 1 | 2 | 2 |
Course Schedule
| Week | Subject | Preparation |
|---|---|---|
| 1 | Introduction to consumer behavior | Course Book pp 3- 34 |
| 2 | Perception | Course Book pp 35- 60 |
| 3 | Learning and memory | Course Book pp 61-88 |
| 4 | Motivation, values and care | Course Book pp 89-136 |
| 5 | Attitudes | Course Book pp 137-207 |
| 6 | Personality | Course Book pp 207- 239 |
| 7 | Consumer decision process | Course Book pp 257- 298 |
| 8 | Midterm | |
| 9 | Reference groups and opinion leaders | Course Book pp 349-387 |
| 10 | Family and household decision-making processes | Course Book pp 389-401 |
| 11 | Lifestyles | Course Book pp 557- 599 |
| 12 | Income and social classes | Course Book pp 427-455 |
| 13 | Age and subcultures | Course Book pp 455-475 |
| 14 | Literature Review | |
| 15 | Overview | |
| 16 | Final |