Graduate Education Institute · Business Administration · Doctorate
Course Objective
With the speed of change increasing day by day, innovations have started to be very short term and in the light of these developments, it has gained different dimensions every day. As a natural consequence of these events, it is vital to develop right practices against competition, and to develop correct practices against environment and reaction pressures. In this course, it is aimed to define the relationship between different organizational design models and techniques used in the organizational design process, organizational design, organizational size, technology, organizational culture, social and physical environment and to explain the relationship between resource, power and authority in the organization.
Course Content
Conceptual framework related to Organizational Design, Fundamental objectives that shape the organizational design, Environmental pressures that shape organizational design, national culture, organizational culture and organizational design, contemporary organization techniques, case studies.
Required Resources
James C. Anderson, James A. Narus & Das Narayandas, (2009) Business Market Management:Understanding Creating, and Delivering Value, 3rd Edition, Pearson Education, New Jersey: NY.
Recommended Resources
Journal of Business to Business Marketing
Explanations
The result of the quizzes will be used as an opinion.
Rules
Attendance is required
Course Learning Outcomes
- To understand the similarities and differences between the customer structure and purchasing behavior in the inter-market market and the end-user markets
- Emphasize the importance of customer and partner relations in the inter-organizational market and teach the necessary elements for management
- To teach the basic characteristics of the products and services in the inter-organizational market and to discuss the planning of the marketing mix elements required for the management of these organizations
- To solve the marketing management knowledge necessary for the development and commercialization of industrial and technological innovations.
- Develops analytical thinking and analysis skills with concrete examples of organizational design.
- Analyze the organizational needs in the face of advances in competition and design the organization according to these needs
Core Area Distribution
Teaching Methods
Assessment & Evaluation
ECTS / Workload
| Activity | Quantity | Duration (h) | Total Workload |
|---|---|---|---|
| Course Duration (Including Exam Week) | 16 | 3 | 48 |
| Out of Class Study Period | 16 | 7 | 112 |
| Midterm | 1 | 2 | 2 |
| Quiz | 7 | 1 | 7 |
| Assignment | 7 | 2 | 14 |
| Practice | 0 | 0 | 0 |
| Final | 1 | 10 | 10 |
Course Schedule
| Week | Subject | Preparation |
|---|---|---|
| 1 | Detection of Intersite Markets: External Environment Analysis | Chapter 1 |
| 2 | Identification of Organizational Markets / Customers | Chapter 2 |
| 3 | Organizational Buyer Behavior and Effective Factors | Chapter 3 |
| 4 | Customer and Partner Relations and Management in Organizational Markets | Chapter 4 |
| 5 | Organizational Marketing Plan and Strategy Evaluation of Organizational Markets and Market Research | Chapter 5 |
| 6 | Division of Organizational Markets | Chapter 6 |
| 7 | Market Opportunities Analysis | Chapter 7 |
| 8 | Midterm | |
| 9 | Product Series Management and Decisions in Organizational Markets | Chapter 8 |
| 10 | New Product Development and Innovation in Organizational Markets | Chapter 9 |
| 11 | Management of Interdepartmental Distribution Channels - Supply Chain Management and Logistics | Chapter 10 |
| 12 | Pricing Strategies in Organizational Markets | Chapter 11 |
| 13 | Contacting Organizational Market: Advertising, Sales Promotion | Chapter 12 |
| 14 | Contacting Organizational Market: Individual Sales and Sales Force Management | Chapter 13 |
| 15 | Presentations | |
| 16 | Final |