Faculty of Health Sciences · Health Management · Undergraduate
Course Objective
This course is designed and structured as an introduction to business and management science in contemporary world. It provides fundamental skills and knowledge on understanding main functions, concepts and nature of today’s business environment and management thought. Main aim of the course is to serve as a framework for creating a holistic big picture perception on business and provide the necessary introduction, interest, motivation and curiosity to further related courses in the program as it has a comprehensive structure which includes brief information on all functions of management (e.g. business strategy, human resource management, production, marketing, finance, MIS).
Course Content
The content of the course include:
• the enterprise system and other types of economic systems.
• business ethics apply to customers and other stakeholders in the business environment.
• the basic forms of business ownership.
• international business and the complexities of operating in a global environment.
• the basic functions of management and the skills required of managers working with different
concepts of motivation.
• how a company utilizes human resource management to recruit, train, and retain
employees.
• the marketing concept and the various elements of the marketing mix.
Required Resources
1) Ertürk, M. (2017). İşletme Biliminin Temel İlkeleri. (10.Baskı). İstanbul: Beta Yayınları 2) Şimşek, M.Ş.; Çelik, A. (2016). İşletme Bilimine Giriş. (16. Baskı). Konya: Eğitim Akademi 3) Louis E. BOONE; David L. KURTZ. (2013). (14. Basımdan Çeviri. Ed. Azmi YALÇIN). Çağdaş İşletme. Ankara: Nobel Yayınları
Recommended Resources
4) Koçel, T. (2013). İşletme Yöneticiliği. (13. Baskı). İstanbul: Beta Yayınevi 5) Ülgen, H., Mirze, S.K. (2010). İşletmelerde Stratejik Yönetim. İstanbul: Beta Yayınları 6) Karalar, R. (2012). Genel İşletme. (9. Baskı). İstanbul
Course Learning Outcomes
- Define, analyze, and provide solutions for issues that are relevant to your area of expertise
- Identify the potential marketing opportunities that are created by the population trends
- Develop critical thinking skills to analyze business problems, evaluate information, and make informed decisions in various business contexts.
- COMPETENCIES
- Relate how business institutions operate in our modern day political, social and economic environment
- Learn how to work effectively in teams, communicate with team members, delegate tasks, and contribute to achieving common goals in a collaborative environment
- Understand the importance of customer needs, market demand, and customer satisfaction
- KNOWLEDGE
- To have a knowledge of internal and external environment of busines
- To have a knowledge of the fundamental functions of business
- Acquire information about starting your own business
- Describe various business ownership forms
- Acquire information about starting your own business
- SKILLS
Core Area Distribution
Teaching Methods
Assessment & Evaluation
ECTS / Workload
| Activity | Quantity | Duration (h) | Total Workload |
|---|---|---|---|
| Course Duration (Including Exam Week) | 16 | 3 | 48 |
| Out of Class Study Period | 16 | 4 | 64 |
| Midterm | 1 | 1 | 1 |
| Quiz | 0 | 0 | 0 |
| Assignment | 2 | 4 | 8 |
| Practice | 0 | 0 | 0 |
| Final | 1 | 1 | 1 |
Course Schedule
| Week | Subject | Preparation |
|---|---|---|
| 1 | Meeting stage with participants, making psychological contract and sharing expectations. Sharing syllabus and curriculum to draw a holistic picture about the course. Overcoming possible uncertainties and addressing questions about the lesson. | Having a look at the course syllabus and course materials |
| 2 | Major Concepts of Business and Introduction to Management Science & Thought I (History of managerial thought, Scientific management, Principles and Main concepts of Taylorism and Fordism, and Fundamental Management Concepts (e.g. Efficiency and Effectiveness) | Robbins and Coulter (2012), Part I Introduction to Management p.2 And running through the presentation, mind map notes and internet sources of the week which are shared through the Campus System |
| 3 | Major Concepts of Business and Introduction to Management Science & Thought II (The changing paradigm of management, History of managerial thought: Human relations approach, Hawthorne experiments, Theory X and Y of Douglas McGregor, Contemporary Theories of management) | Robbins and Coulter (2012), Part I Introduction to Management p.27 And running through the presentation, mind map notes and internet sources of the week which are shared through the Campus System |
| 4 | Contemporary Business and The Global Environment of Management (Ethics and CSR, International Business Management, National Culture, Corporate Culture, Globalism, Glocalism, MNCs, NGOs, Indicators: such as Development, Growth, HDI) | Robbins and Coulter (2012), Chapter 3 Managing in a Global Environment 68 |
| 5 | Planning Function of Management I (Analytical Decision Making Process, Planning and Strategic Management-SWOT Analysis, the Internal and External Environment of Management) | Robbins and Coulter (2012), Chapter 7 Managers as Decision Makers 176 and Module Planning Tools |
| 6 | Types of Business Institutions and Business Model Canvas | Robbins and Coulter (2012), Chapter 8 Foundations of Planning 202 and Chapter 9 Strategic Management 222 |
| 7 | Organizing I (Key Elements of Organizational Structure, Organizational Theory and Design) and Review | Robbins and Coulter (2012), Chapter 10 Basic Organizational Design 262 and Chapter 11 Adaptive Organizational Design 286 |
| 8 | Ara Sınav | Ara Sınav |
| 9 | Assignments Presentations | Robbins and Coulter (2012), Chapter 12 Managing Human Resources 310 And running through the presentation, mind map notes and internet sources of the week which are shared through the Campus System |
| 10 | Functions of Management - Leading and Controlling | Notes and running through the presentation, mind map notes and internet sources of the week which are shared through the Campus System |
| 11 | Functional Departments of Business: Production Management, R&D, Marketing - I | Robbins and Coulter (2012), Introduction to Controlling 484 and academic paper for the topic |
| 12 | Functional Departments of Business: Production Management, R&D, Marketing - II | Robbins and Coulter (2012), Chapter 16 Motivating Employees 428 and Chapter 17 Managers as Leaders 458 |
| 13 | Functional Departments of Business: HRM | Robbins and Coulter (2012), Chapter 14 Understanding Individual Behavior 370 and Chapter 15 Managers and Communication 402 |
| 14 | Functional Departments of Business - Finance & Accounting - I | Robbins and Coulter (2012), Chapter 6 Managing Change and Innovation p.150 |
| 15 | Functional Departments of Business - Finance & Accounting - II | Checking and combining the notes taken in the class and getting ready for the class discussion |
| 16 | Final Sınavı | Final Sınavı |