Skip to main content

UTF 432 - E-Commerce

Faculty of Business and Management Sciences · Islamic Economics and Finance · Undergraduate

ECTS: 5 T+P+L: 3+0+0 University Elective
Coordinator: Dr. Öğr. Üyesi Tuğçenur EKİNCİ FURTANA

Course Objective

This course aims to enhance the competitiveness of an organization by deploying innovative information and communication technology throughout an organization and beyond, through links to partners and customers.

Course Content

This course examines the linkage of organizational strategy and electronic methods of delivering products, services and exchanges in inter-organizational, national, and global environments. Information technology strategy and technological solutions for enabling effective business processes within and between organizations in a global environment are considered.

Required Resources

The Complete E-Commerce Book , Janice Reynolds , CRC Press, 2020

Explanations

Presentations of assignments will be conducted instead of final and midterm exams.

Final: 50%
Assignment Presentation: 50%

Rules

Rules:

  1. Class Attendance:

    • Regular attendance is mandatory.
    • Students with less than 70% attendance will not be evaluated.
  2. Assignment Submission:

    • Assignments must be submitted by the due date.
    • Late submissions will incur a 10% penalty for each day past the deadline.
  3. Ethical Guidelines:

    • All assignments and projects must be original.
    • Plagiarism or cheating will result in disciplinary action

Core Area Distribution

(34) Business and Administration%60 (84) Transport Services%20 (86) Security Services%20

Teaching Methods

ExpressionQuestion-AnswerDiscussionGuided PracticeSelf studyProject Based Learning (Including Field Work)

Assessment & Evaluation

Project / Design

ECTS / Workload

ActivityQuantityDuration (h)Total Workload
Course Duration (Including Exam Week)14342
Out of Class Study Period14114
Midterm000
Quiz000
Assignment133
Practice000
Final111

Course Schedule

WeekSubjectPreparation
1Introduction, lesson syllabus and explanation of its operationReading and searching
2Definition, basic concepts and development of e-commercereading and searching
3Global and Turkey sectoral situationreading
4trade modelssearching
5e-commerce platformsSearching
6Logisticssearching
7e-qualitysearching and reading
8Social media effectsearching
9Digital marketingsearching
10Digital marketing - 2searching
11E-managerssearching
12Projectsnone
13ProjectsNone
14ProjectsNone
15Final examnone
16Last rownone