

In the Department of Sports Management, we aim to train young people who, through a multifaceted, high-quality education at international standards, can adapt to different areas of work in the globalising sports industry and business world.
Our curriculum is shaped around the most important topics in this rapidly changing industry, and includes many innovative and diverse courses such as development through sport, sport and leisure economics, sports expertise, exercise, healthy living and wellbeing, diversity management, sports communication, sports management, talent selection in sport, sponsorship, marketing strategies, fitness centre management, information technologies, sport and social media, analysis of sporting competitions, behavioural sciences, sport psychology, and strategic human resources management in sport.
Our department will begin its education and training activities in the 2024/2025 autumn semester. Students to be admitted to the Department of Sports Management will be placed through the centrally administered "Special Talent Exam," in accordance with the Special Talent Exam Selection Method principles set out in the Higher Education Institutions Exam Guide.
Graduates of the programme will possess business management knowledge and transferable skills, and will find career opportunities in the business and sports industries.








