Faculty of Business and Management Sciences · Business Administration (English 30%) · Undergraduate
Course Objective
This course aims to examine the basic concepts and mechanisms of the digital economy and its impact on the global economic system. By addressing the role of digitalization on business, financial markets and consumer behavior, students will be able to grasp the digital transformation processes.
Course Content
This course will cover topics such as the basic principles of digital economy, e-commerce and digital business models, blockchain and cryptocurrencies, the effects of big data and artificial intelligence on economic systems. In addition, digital marketing, digital payment systems and the legal and ethical dimensions of digitalization will be examined to provide students with a comprehensive perspective on the digital economy.
Required Resources
Shapiro, C., & Varian, H. R. (1999). Information Rules: A Strategic Guide to the Network Economy. Harvard Business Press.
Goldfarb, A., Greenstein, S., & Tucker, C. (2019). The Economics of Artificial Intelligence: An Agenda. University of Chicago Press.
Recommended Resources
Chaffey, D. (2019). Digital Business and E-Commerce Management. Pearson Education.
Tapscott, D., & Tapscott, A. (2016). Blockchain Revolution: How the Technology Behind Bitcoin and Other Cryptocurrencies Is Changing the World. Portfolio.
OECD (2020). Digital Economy Outlook. OECD Publications.
Course Learning Outcomes
- Explain the basic concepts and components of the digital economy.
- Analyzes the effects of digitalization on the global economy.
- Understands the functioning of e-commerce, digital currencies and blockchain technologies.
- Evaluates the opportunities and threats that the digital economy brings to the business world.
- Discuss the role of data economy and artificial intelligence in economic systems.
Core Area Distribution
Teaching Methods
Assessment & Evaluation
ECTS / Workload
| Activity | Quantity | Duration (h) | Total Workload |
|---|---|---|---|
| Course Duration (Including Exam Week) | 14 | 3 | 42 |
| Out of Class Study Period | 14 | 2 | 28 |
| Midterm | 1 | 15 | 15 |
| Quiz | 0 | 0 | 0 |
| Assignment | 3 | 5 | 15 |
| Practice | 0 | 0 | 0 |
| Final | 1 | 25 | 25 |
Course Schedule
| Week | Subject | Preparation |
|---|---|---|
| 1 | Introduction to the digital economy and basic concepts. | Relevant chapter of the source book. |
| 2 | The impact of digitalization on economic systems. | Relevant chapter of the source book. |
| 3 | E-commerce ecosystem and business models. | Relevant chapter of the source book. |
| 4 | Digital payment systems and cryptocurrencies. | Relevant chapter of the source book. |
| 5 | Blockchain technology and smart contracts. | Relevant chapter of the sourcebook. |
| 6 | Big data and data economy. | Relevant chapter of the source book. |
| 7 | Artificial intelligence and machine learning | Related chapter of the source book |
| 8 | Midterm | Midterm |
| 9 | Digital economy and business. | Relevant chapter of the source book. |
| 10 | Digital marketing and consumer behavior. | Relevant chapter of the source book. |
| 11 | Global digital economy policies. | Relevant chapter of the source book. |
| 12 | Ethical and legal dimensions of digitalization. | Relevant chapter of the source book. |
| 13 | Digital economy and sustainability. | Relevant chapter of the source book. |
| 14 | General evaluation and closing of the course. | General evaluation and closing of the course. |
| 15 | General review for the final exam. | General review for the final exam. |
| 16 | Final Exam | Final Exam |