Faculty of Business and Management Sciences · Business Administration (English 30%) · Undergraduate
ECTS: 5 T+P+L: 3+0+0 University Elective
Coordinator: Arş. Gör. Fatma YILMAZ YEŞİLMEN
Course Objective
To create awareness of students about halal tourism approach and its practices.
Course Content
In this lesson, the concept of halal, philosophy of halal tourism, halal tourism approach, Muslim-friendly hotels, standards about halal tourism practices, halal tourism and sustainability are going to discussed.
Required Resources
"Muslim Friendly Tourism: Developing and Marketing MFT Products and Services" - COMCEC Coordination Office, 2016.
Recommended Resources
Azam, Md. Siddique E. (2024). What is Halal Marketing and Its Role in Halal Tourism? | A Comprehensive Guide.
Course Learning Outcomes
- Identify the halal tourism;
- Describe products and services of halal tourism;
- Define halal tourism marketing strategies;
Core Area Distribution
(22) Humanities%100
Teaching Methods
ExpressionQuestion-Answer
Assessment & Evaluation
Testing (Essay / Tests: True-Falls, multiple-choice, short answer, matching)
ECTS / Workload
| Activity | Quantity | Duration (h) | Total Workload |
|---|---|---|---|
| Course Duration (Including Exam Week) | 16 | 3 | 48 |
| Out of Class Study Period | 16 | 5 | 80 |
| Midterm | 1 | 1 | 1 |
| Quiz | 0 | 0 | 0 |
| Assignment | 0 | 0 | 0 |
| Practice | 0 | 0 | 0 |
| Final | 1 | 2 | 2 |
Course Schedule
| Week | Subject | Preparation |
|---|---|---|
| 1 | Halal tourism market | Related part from the book |
| 2 | Global Tourism Trends in Products and Services and Marketing | Related part from the book |
| 3 | Global Tourism Products/Services and Marketing Landscape | Related part from the book |
| 4 | Muslim Travelers’ Journey and Preferences | Related part from the book |
| 5 | Current Global Landscape of Halal Tourism Products and Services | Related part from the book |
| 6 | Industry Challenges and Success Factors | Related part from the book |
| 7 | Overview | - |
| 8 | Midterm | - |
| 9 | Halal Tourism Market Size and Profile | Related part from the book |
| 10 | Value and Pricing of Halal Tourism Products and Services | Related part from the book |
| 11 | The Role of the Government in Developing the Halal Tourism Sector | Related part from the book |
| 12 | Case Studies | Related part from the book |
| 13 | Customer Demographics and Purpose of Travel Opportunities | Related part from the book |
| 14 | Public Policy Gaps/ Opportunities | related part from the book |
| 15 | External controls and legal system | Related part from the book |
| 16 | Final Exam | - |