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SPR 209 - Corporate Communication Management

Sports Science Faculty · Sport Management · Undergraduate

ECTS: 3 T+P+L: 2+0+0 Compulsory
Coordinator: Arş. Gör. Mustafa Burak UYAR
Instructors: Dr. Öğr. Üyesi Ahmet AYDEMİR

Course Objective

Objective of the course is to help students gain the skills and knowledge about the functioning of recreation and sport organizations and use those in national and international events.

Course Content

Contents of the course include; general information about organization and principles of recreation and sport organizations, classification of organizations, organization planning, organizational application techniques and problems encountered in implementation.

Required Resources

Temel Eğinli A., Gürüz D. (2010). Etkili Sunum Teknikleri, Detay Yayıncılık, İstanbul
Morgan N. (2007). Etkin Sunumlar, Optimist Yayın Dağıtım, İstanbul
Bradbury A. (2006). Başarılı Sunum Teknikleri, Kaizen Yayınlar, İstanbul
Joep Cornelissen (2019).Kurumsal İletişim.Yayınevi: The Kitap
Fatih ÇELİK (2020) Kurumsal Spor İletişimi ve Sosyal Medya

Course Learning Outcomes

  1. Learns the institutional functioning of sports organizations. Lists presentation content in an appropriate flow.
  2. Uses eye contact, voice, body language and facial expressions effectively during presentations in sports businesses.
  3. Determines the auxiliary tools needed during presentation and correspondence and uses them appropriately.

Core Area Distribution

(14) Teacher Training and Education Science%100

Teaching Methods

ExpressionQuestion-AnswerDiscussion

Assessment & Evaluation

HomeworkOral ExamTesting (Essay / Tests: True-Falls, multiple-choice, short answer, matching)

ECTS / Workload

ActivityQuantityDuration (h)Total Workload
Course Duration (Including Exam Week)16232
Out of Class Study Period14342
Midterm111
Quiz000
Assignment000
Practice000
Final111

Course Schedule

WeekSubjectPreparation
1Information about the purpose, content and functioning of the course. Definitions and concepts related to corporate communication in sports organizations.
2The importance and characteristics of an effective presentation in institutional functioning
3Diction and effective speaking (Body Language, diction, articulation exercises)
4Bureaucracy, protocol exercises and correspondence (collecting information and data, organizing information/data, translating information and data into text)
5Determining the visual support tools to be used, translating the written presentation text into speech, rehearsing the presentation
6Preparing presentations with MS-Office programs
7PRESENTING: Communication elements of presentation - Non-verbal communication (correct use of body language and eye contact).
8Midterm Exam
9Presentation seating arrangement, preparation of technical and visual equipment, selection of appropriate attire and review of sample presentations.
10PRESENTING: Communication elements of presentation - Listening, asking/answering questions, summarizing, feedback
11Communication management in sports organizations
12Solution partnership and communication in crisis management
13STUDENT WORK: Student Presentations and Evaluation
14STUDENT WORK: Student Presentations and Evaluation
15STUDENT WORK: Student Presentations and Evaluation
16Final Exam