Sports Science Faculty · Sport Management · Undergraduate
Course Objective
The aim of lesson; To provide students with the knowledge to discuss the business strategies of public and private sports organizations and the functionality of problem-solving methods related to human resources management in sports businesses.
Course Content
Course Content; It covers the subjects of production factors, marketing strategies, human resources management in sports, sports business analysis, human resources management in sports businesses and the problems encountered.
Required Resources
Ekenci, G. ve İmamoğlu, A. F. (2014). Spor örgütleri için işletme yönetimi. Berikan Yayınevi, Ankara.
Foster, G., O'Reilly, N. ve Dávila, A. (2016). Sports business management: Decision making around the globe. Routledge, New York.
Rosner, S. ve Shropshire, K. (Eds.). (2011). The business of sports. Jones ve Bartlett Publishers. Sudbury, US
Beech, J. G., Beech, J., ve Chadwick, S. (Eds.). (2004). The business of sport management. Pearson Education, Londra.
Course Learning Outcomes
- Defines concepts related to sports management
- Explains business functions
- Discusses the practices of public and private sports organizations regarding business strategies.
- Explains problem-solving methods related to human resources management in Sports Businesses and discusses the functionality of these methods.
Core Area Distribution
Teaching Methods
Assessment & Evaluation
ECTS / Workload
| Activity | Quantity | Duration (h) | Total Workload |
|---|---|---|---|
| Course Duration (Including Exam Week) | 16 | 3 | 48 |
| Out of Class Study Period | 14 | 4 | 56 |
| Midterm | 1 | 2 | 2 |
| Quiz | 0 | 0 | 0 |
| Assignment | 0 | 0 | 0 |
| Practice | 0 | 0 | 0 |
| Final | 1 | 2 | 2 |
Course Schedule
| Week | Subject | Preparation |
|---|---|---|
| 1 | Information about the purpose and content of the course. Definition and Meaning of Production | |
| 2 | Development of the concept of production | |
| 3 | Production strategies | |
| 4 | Production strategies in sports management, evaluation of student presentations | |
| 5 | Definition of marketing and development of marketing concept | |
| 6 | Marketing strategies | |
| 7 | Marketing strategies in sports business | |
| 8 | midterm exam | |
| 9 | General repetition | |
| 10 | The concept of public relations and its development process | |
| 11 | Public relations concepts in sports businesses | |
| 12 | Human resources development process | |
| 13 | Human resources management in sports businesses and problems encountered in the human resources management process | |
| 14 | On-site inspection of a sports business | |
| 15 | General Review | |
| 16 | final exam |