ÖZH 528 - Protection of Brand Right

Graduate Education Institute · Private Law · Master

ECTS: 7.5 T+P+L: 3+0+0 Departmental Elective
Coordinator: Dr. Öğr. Üyesi Burak DOĞAN

Course Objective

Trademark law is to ensure that the right to use, to use, to register and to transfer all other aspects of trademark law.

Course Content

Properties, functions, types, usage, registration, ending

Course Learning Outcomes

  1. defines the brand concept
  2. 2) Identifies concepts of brand image, brand personality, brand loyalty, brand recognition and gives examples about them

Core Area Distribution

(38) Law%100

Teaching Methods

ExpressionQuestion-AnswerExercise and PracticeCase Study

Assessment & Evaluation

Testing (Essay / Tests: True-Falls, multiple-choice, short answer, matching)

ECTS / Workload

ActivityQuantityDuration (h)Total Workload
Course Duration (Including Exam Week)16348
Out of Class Study Period16464
Midterm122
Quiz71070
Assignment000
Practice000
Final122

Course Schedule

WeekSubjectPreparation
1General Information about Trademark LegislationReading / Event Analysis
2Notion of TrademarkReading / Event Analysis
3Trademark RightReading / Event Analysis
4Kind of TrademarkReading / Event Analysis
5Characteristics of the TrademarkReading / Event Analysis
6Regisration of TrademarkReading / Event Analysis
7Acception and RejectionReading / Event Analysis
8visasReading / Event Analysis
9Feedback and AppealReading / Event Analysis
10RegisrationReading / Event Analysis
11Use of TrademarkReading / Event Analysis
12RightsReading / Event Analysis
13Protection of TrademarkReading / Event Analysis
14Protection of TrademarkReading / Event Analysis
15Termination of Trademark RightReading / Event Analysis
16FinalReading / Event Analysis