Graduate Education Institute · Engineering Management · Master
ECTS: 7.5 T+P+L: 3+0+0 Departmental Elective
Coordinator: Arş. Gör. Mehmet GÜDELEK
Course Objective
Evaluating factors acting upon businesses in the internal and external environment, developing analyzing abilities necessary to adapt the business to its environment, identifying strategies and policies to be followed in order to remain competitive in the markets.
Course Content
SWOT analysis technique, portfolio analysis techniques, and other strategies in the aim of gaining strategic thinking and becoming a good strategist, as well as making the right strategic choices in the work-life.
Course Learning Outcomes
- Explain the basic concepts of strategic management
- Discuss the critical elements in the analysis of the internal and external environment of the business,
- Will be able to explain the issues in the analysis of strategies and decision making,
Core Area Distribution
(34) Business and Administration%50 (52) Engineering and Engineering Trades%50
Teaching Methods
Question-AnswerDiscussionPresentationCase StudyProject Based Learning (Including Field Work)
Assessment & Evaluation
Performance Assignment ( Lab / Workshop / Field Work / Seminar / Presentation / Completion Study / ThesisProject / DesignTesting (Essay / Tests: True-Falls, multiple-choice, short answer, matching)
ECTS / Workload
| Activity | Quantity | Duration (h) | Total Workload |
|---|---|---|---|
| Course Duration (Including Exam Week) | 14 | 3 | 42 |
| Out of Class Study Period | 14 | 3 | 42 |
| Midterm | 0 | 0 | 0 |
| Quiz | 0 | 0 | 0 |
| Assignment | 0 | 0 | 0 |
| Practice | 0 | 0 | 0 |
| Final | 30 | 1 | 30 |
Course Schedule
| Week | Subject | Preparation |
|---|---|---|
| 1 | Introduction to Course | Syllabus |
| 2 | Basic Concepts About Strategic Management | Chapter 1 |
| 3 | Strategic Management Process and Its Elements | Chapeter 2 |
| 4 | External Environmental Analysis | Chapter 3 |
| 5 | Business Analysis | Chapter 3 |
| 6 | Measurement of Environmental Elements | Chapter 4 |
| 7 | Strategic Guidance | Chapter 5 |
| 8 | Midterm Exam | Ara Sınav |
| 9 | Basic Strategies and Subgroups | Chapter 6 |
| 10 | Top Management Strategies | Chapter 7 |
| 11 | Business Management Strategies, Functional Strategies | Chapter 8 |
| 12 | Strategy Implementation | Chapter 9 |
| 13 | International Strategies | Chapter 10 |
| 14 | International Strategies | Chapter 10 |
| 15 | Strategic Control | Chapter 11 |
| 16 | Final Sınavı | Final Sınavı |