Graduate Education Institute · Business Administration · Master
Course Objective
• understand and appreciate the nature and scope of business, and the role of business in society
• develop critical understanding of organisations, the markets they serve and the process of adding value
• evaluate business behaviour from the perspective of a range of stakeholders including owner/ shareholder, manager, employee, customer, supplier, lender and government
• develop an awareness of the political, economic, social, technological, legal, environmental and ethical issues associated with business activity
• develop quantitative, problem-solving, decision-making and communication skills
Course Content
The content of the course include:
• the enterprise system and other types of economic systems.
• business ethics apply to customers and other stakeholders in the business environment.
• the basic forms of business ownership.
• international business and the complexities of operating in a global environment.
• the basic functions of management and the skills required of managers working with different concepts of motivation.
• how a company utilizes human resource management to recruit, train, and retain employees.
• the marketing concept and the various elements of the marketing mix.
Course Learning Outcomes
- recall, select, and use business-related theories, principles, concepts and methods;
- identify and analyse problems and formulate solutions;
- State reasons why an individual may want to establish a business;
- Describe the various forms of business organizations and arrangements;
- Understand the role of the stakeholders involved in business activities;
- Describe the “marketing mix
- To have a knowledge of internal and external environment of business
Core Area Distribution
Teaching Methods
Assessment & Evaluation
ECTS / Workload
| Activity | Quantity | Duration (h) | Total Workload |
|---|---|---|---|
| Course Duration (Including Exam Week) | 16 | 4 | 64 |
| Out of Class Study Period | 16 | 4 | 64 |
| Midterm | 1 | 20 | 20 |
| Quiz | 4 | 5 | 20 |
| Assignment | 0 | 0 | 0 |
| Practice | 0 | 0 | 0 |
| Final | 1 | 20 | 20 |
Course Schedule
| Week | Subject | Preparation |
|---|---|---|
| 1 | Introduction To Lesson | Chapter 1 |
| 2 | Global Economic Competition | Chapter 12 |
| 3 | Homework Presentation I | |
| 4 | Openin SME's | Chapter 3 |
| 5 | The Concepts of Management and Manager: Managerial Functions | Chapter 4 |
| 6 | Managerial Functions: Planning, Organizing, Leading, Controling | Chapter 4 |
| 7 | The Functions of Business: Production Management | Chapter 6 |
| 8 | Midterm Exam | Midterm Exam |
| 9 | Human Resource Management | Chapter 7 |
| 10 | Homework Presentation II | |
| 11 | Accounting & Finance | Chapter 8 & 9 |
| 12 | Accounting & Finance | Chapter 8 & 9 |
| 13 | Marketing I | Chapter 10 & 11 |
| 14 | Marketing II | Chapter 10 & 11 |
| 15 | Homework Presentation III | |
| 16 | Final Exam | Final Exam |