Faculty of Engineering and Natural Sciences · Interior Architecture and Environmental Design · Undergraduate
ECTS: 3 T+P+L: 2+0+0 Departmental Elective
Coordinator: Dr. Öğr. Üyesi Reyhan ÇETİN
Course Objective
It is aimed to give basic information about students visual display and store visual design.
Course Content
It is aimed to give the students basic information about the visual design of storefronts and stores. During the Program, experience will be gained by observing Visual Merchandising Practices and the effect of these practices on the brand's image and by making in-store practices realized with industry collaborations. At the end of the Program, visual display will be designed for a designated brand; Department applications will be presented with a presentation accompanied by visual display models.
Course Learning Outcomes
- It internalizes the concept of corporate identity and establishes its relationship with store design.
- Learn the concepts of Corporate Image and corporate culture.
- Gains knowledge and experiences on how to create a corporate identity guide.
- Learn the types of stores.
- Masters the subjects related to showcase design and gains application skills.
Core Area Distribution
(58) Architecture and Building%100
Teaching Methods
ExpressionQuestion-AnswerGuided PracticeGroup StudySelf study
Assessment & Evaluation
HomeworkProject / DesignTesting (Essay / Tests: True-Falls, multiple-choice, short answer, matching)
ECTS / Workload
| Activity | Quantity | Duration (h) | Total Workload |
|---|---|---|---|
| Course Duration (Including Exam Week) | 15 | 2 | 30 |
| Out of Class Study Period | 0 | 0 | 0 |
| Midterm | 1 | 1 | 1 |
| Quiz | 0 | 0 | 0 |
| Assignment | 1 | 5 | 5 |
| Practice | 0 | 0 | 0 |
| Final | 1 | 20 | 20 |
Course Schedule
| Week | Subject | Preparation |
|---|---|---|
| 1 | Introduction, concepts, information about course processing, evaluation criteria | preliminary research |
| 2 | Historical development of merchandising | Preliminary research |
| 3 | Corporate identity elements. Corporate image and corporate culture concepts. | Preliminary research |
| 4 | Store design parameters | Preliminary research |
| 5 | Store Types | Application I preparation |
| 6 | Practice I (in-class work) / AI | Making revisions of Application I |
| 7 | RESMİ TATİL | Exam preparation |
| 8 | Mid term | Mid term |
| 9 | Practice I (in-class work) / AI | Preparation of application presentations |
| 10 | Application 1 presentations | Preliminary research |
| 11 | Showcase concept and showcase design elements | Topic repetition |
| 12 | Store and Showcase Lighting | Topic repetition |
| 13 | Final homework assignments / brand identity elements | Brand selection and research |
| 14 | Final homework studies / Model | Starting the model work |
| 15 | Final homework studies / 3d | Starting 3D studies |
| 16 | FINAL PRESENTATIONS | FINAL PRESENTATIONS |