Faculty of Business and Management Sciences · Islamic Economics and Finance · Undergraduate
ECTS: 5 T+P+L: 3+0+0 Departmental Elective
Coordinator: Dr. Öğr. Üyesi Hüseyin İÇEN
Course Objective
To create awareness of students about halal tourism approach and its practices.
Course Content
In this lesson, the concept of halal, philosophy of halal tourism, halal tourism approach, Muslim-friendly hotels, standards about halal tourism practices, halal tourism and sustainability are going to discussed.
Required Resources
Helal Turizm - Paolo Biancone
Recommended Resources
Helal Turizm - Paolo Biancone
Course Learning Outcomes
- Identify the halal tourism;
- Describe products and services of halal tourism;
- Define halal tourism marketing strategies;
Core Area Distribution
(22) Humanities%100
Teaching Methods
ExpressionQuestion-AnswerDiscussionExercise and PracticeCase Study
Assessment & Evaluation
HomeworkTesting (Essay / Tests: True-Falls, multiple-choice, short answer, matching)
ECTS / Workload
| Activity | Quantity | Duration (h) | Total Workload |
|---|---|---|---|
| Course Duration (Including Exam Week) | 16 | 3 | 48 |
| Out of Class Study Period | 15 | 5 | 75 |
| Midterm | 0 | 0 | 0 |
| Quiz | 0 | 0 | 0 |
| Assignment | 0 | 0 | 0 |
| Practice | 0 | 0 | 0 |
| Final | 1 | 1 | 1 |
Course Schedule
| Week | Subject | Preparation |
|---|---|---|
| 1 | Marketing: Creating Customer Value and Engagement | Introduction to the course |
| 2 | Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships | |
| 3 | Analyzing the Marketing Environment | |
| 4 | Managing Marketing Information to Gain Customer Insights | |
| 5 | Consumer Markets and Buyer Behavior | |
| 6 | Business Markets and Business Buyer Behavior | |
| 7 | Customer-Driven Marketing Strategy: Creating Value for Target Customers | |
| 8 | Midterm Exam | - |
| 9 | Product, Services, and Brands: Building Customer Value | |
| 10 | Developing New Products and Managing the Product Life Cycle | |
| 11 | Pricing: Understanding and Capturing Customer Value | |
| 12 | Marketing Channels: Delivering Customer Value | |
| 13 | Retailing and Wholesaling | |
| 14 | Online, Social Media and Mobile Marketing | |
| 15 | Project Presentations | |
| 16 | Final Exam | - |