Faculty of Business and Management Sciences · International Trade and Finance (English) · Undergraduate
Course Objective
This course is designed to help students evaluate the business skills and commitment necessary to successfully operate an entrepreneurial venture and review the challenges and rewards of entrepreneurship. Students will learn about themselves, their decisions, and their goals to determine how entrepreneurship can play a role in their lives. Students will also be introduced to entrepreneurship from an economic perspective and the concepts of environmentally sustainable practices and social entrepreneurship.
Course Content
The course includes the basic topics about entrepreneurship such as fundamentals of entrepreneurship, business plan, financial plan, e-commerce
Required Resources
Girişimcilik: Temel Kavramlar ve Bazı Güncel Konular, Semra Güney, Siyasal Kitabevi Ders Notları
Girişimcilik Tutkusu, Michael Gerber, Çev. Tayfur Keskin, Sistem Yayıncılık, İstanbul.
Recommended Resources
Entrepreneurship, Peters Hisrich, Mc Graw Hill.
Course Learning Outcomes
- Realize the knowledge and skills necessary to become an entrepreneur
- Apply the necessary methods to start the ventures
- Develop business model
- Gather and analyze all the strategic resources necessary for a new initiative.
Core Area Distribution
Teaching Methods
Assessment & Evaluation
ECTS / Workload
| Activity | Quantity | Duration (h) | Total Workload |
|---|---|---|---|
| Course Duration (Including Exam Week) | 14 | 3 | 42 |
| Out of Class Study Period | 14 | 2 | 28 |
| Midterm | 15 | 1 | 15 |
| Quiz | 0 | 0 | 0 |
| Assignment | 2 | 5 | 10 |
| Practice | 0 | 0 | 0 |
| Final | 1 | 30 | 30 |
Course Schedule
| Week | Subject | Preparation |
|---|---|---|
| 1 | The Foundations of Entrepreneurship | Introduction |
| 2 | Inside the Entrepreneurial Mind: From Ideas to Reality | Chapter 1 |
| 3 | Conducting a Feasibility Analysis and Designing a Business Model | Chapter 2 |
| 4 | Crafting a Business Plan and Building a Solid Strategic Plan | Chapter 3 |
| 5 | Forms of Business Ownership and Buying an Existing Business | Chapter 4 |
| 6 | Franchising and the Entrepreneur | Chapter 5 |
| 7 | Building a Powerful Bootstrap Marketing Plan | Chapter 6 |
| 8 | Midterm Exam | Ara Sınav |
| 9 | E-Commerce and the Entrepreneur | Chapter 8 |
| 10 | Pricing and Credit Strategies | Chapter 10 |
| 11 | Creating a Successful Financial Plan | Chapter 11 |
| 12 | Managing Cash Flow | Chapter 11 |
| 13 | Choosing the Right Location and Layout | Chapter 12 |
| 14 | Global Aspects of Entrepreneurship | Chapter 14 |
| 15 | Building a New Venture Team and Planning for the Next Generation | Chapter 15 |
| 16 | Final Exam | Final Sınavı |