Faculty of Business and Management Sciences · International Trade and Finance (English) · Undergraduate
Course Objective
The aim of the course is to show the people who will work (working) in enterprises whose internal and external environmental conditions are changing rapidly and who have to innovate and gain superiority over their competitors in order to survive in accordance with this change, to show systematically what these enterprises should do to achieve their goals and to show the way how and by which methods the problems encountered in practice can be solved.
Course Content
Strategic Planning and Basic Philosophy of Management Development of management thought and management functions; Basic Concepts Freedom (Vision) / Mission (Mission) / Strategy / Policy and Other Concepts; The Scope and History of Strategic Planning and Management; Process and Stages of Strategic Management; Strategic Management Thinking; Strategy Development Process and Strategic Analysis; Purposes / Social Responsibility; Analysis of the External Environment: Hazards and Opportunities; Analysis of Internal Environment (Business): Advantages and Weaknesses; Business and External Environment Interaction (SWOT Analysis); Analysis of Strategic Alternatives and Strategy Selection: Portfolio Analysis; Midterm Exam; Major Business Strategies; Application and Control of Strategies; Strategy Implementation Process / Strategy and Organizational Structures; Strategy and Technology / Strategy and Organizational Culture / Strategic Leadership; Evaluation of Strategic Results and Control; Crisis Period Applications; Presentation and evaluation of business analysis
Required Resources
Ülgen, Hayrı ve Mirze, Kadri, (2016) İşletmelerde Stratejik Yönetimi. 9.Baskı, Beta Yayınları:İstanbul
Recommended Resources
Neil Ritson, Strategic Management , 2011 Management and Business Policy TOWARD GLOBAL SUSTAINABILITY by Thomas L. Wheelen andJ. David Hunger with contribution of Kathryn E. Wheelen ,Alan N. Hoffman , 2012
David, F. R. & David, F. R. (2015). Strategic Management Concepts and Cases. Pearson: London, UK. Michael A. , R. Duane , Robert E. Hoskisson, Strategic Management - Competitiveness and Globalization - Concept and Cases, 2007
Course Learning Outcomes
- The student understands the strategic management process and its elements.
- The student masters internal and external environmental analysis techniques.
- The student can do the business analysis in detail
- The student knows the mission and vision of the business, basic strategies and their subgroups.
- The student defines the concepts related to strategic management
Core Area Distribution
Teaching Methods
Assessment & Evaluation
ECTS / Workload
| Activity | Quantity | Duration (h) | Total Workload |
|---|---|---|---|
| Course Duration (Including Exam Week) | 14 | 3 | 42 |
| Out of Class Study Period | 0 | 0 | 0 |
| Midterm | 1 | 28 | 28 |
| Quiz | 2 | 10 | 20 |
| Assignment | 0 | 0 | 0 |
| Practice | 0 | 0 | 0 |
| Final | 1 | 35 | 35 |
Course Schedule
| Week | Subject | Preparation |
|---|---|---|
| 1 | Introduction to Course | Syllabus |
| 2 | Basic Concepts About Strategic Management | Chapter 1 |
| 3 | Strategic Management Process and Its Elements | Chapeter 2 |
| 4 | External Environmental Analysis | Chapter 3 |
| 5 | Business Analysis | Chapter 3 |
| 6 | Measurement of Environmental Elements | Chapter 4 |
| 7 | Strategic Guidance | Chapter 5 |
| 8 | Midterm Exam | Ara Sınav |
| 9 | Basic Strategies and Subgroups | Chapter 6 |
| 10 | Top Management Strategies | Chapter 7 |
| 11 | Business Management Strategies, Functional Strategies | Chapter 8 |
| 12 | Strategy Implementation | Chapter 9 |
| 13 | International Strategies | Chapter 10 |
| 14 | International Strategies | Chapter 10 |
| 15 | Strategic Control | Chapter 11 |
| 16 | Final Sınavı | Final Sınavı |