ISL 101 - Introduction to Business

Faculty of Business and Management Sciences · Economics · Undergraduate

ECTS: 5 T+P+L: 3+0+0 Compulsory
Coordinator: Prof. Dr. Özgür KÖKALAN

Course Objective

This course is designed and structured as an introduction to business and management science in contemporary world. It provides fundamental skills and knowledge on understanding main functions, concepts and nature of today’s business environment and management thought. Main aim of the course is to serve as a framework for creating a holistic big picture perception on business and provide the necessary introduction, interest, motivation and curiosity to further related courses in the program as it has a comprehensive structure which includes brief information on all functions of management (e.g. business strategy, human resource management, production, marketing, finance, MIS).

Course Content

The content of the course include:
• the enterprise system and other types of economic systems.
• business ethics apply to customers and other stakeholders in the business environment.
• the basic forms of business ownership.
• international business and the complexities of operating in a global environment.
• the basic functions of management and the skills required of managers working with different
concepts of motivation.
• how a company utilizes human resource management to recruit, train, and retain
employees.
• the marketing concept and the various elements of the marketing mix.

Course Learning Outcomes

  1. Define, analyze, and provide solutions for issues that are relevant to your area of expertise
  2. Identify the potential marketing opportunities that are created by the population trends
  3. Develop critical thinking skills to analyze business problems, evaluate information, and make informed decisions in various business contexts.
  4. COMPETENCIES
  5. Relate how business institutions operate in our modern day political, social and economic environment
  6. Learn how to work effectively in teams, communicate with team members, delegate tasks, and contribute to achieving common goals in a collaborative environment
  7. Understand the importance of customer needs, market demand, and customer satisfaction
  8. KNOWLEDGE
  9. To have a knowledge of internal and external environment of busines
  10. To have a knowledge of the fundamental functions of business
  11. Acquire information about starting your own business
  12. Describe various business ownership forms
  13. Acquire information about starting your own business
  14. SKILLS

Core Area Distribution

(34) Business and Administration%100