Faculty of Business and Management Sciences · Economics (English) · Undergraduate
ECTS: 5 T+P+L: 3+0+0 University Elective
Coordinator:
Course Objective
This course provides an introduction to digital marketing. The course covers all major digital platforms such as mobile, social media and search engines. We will learn how to effectively use different vehicles such as email, SMS text, search engines, mobile, YouTube, Pinterest, Linkedin, Facebook and Twitter.
Course Content
Strategic E-Marketing and Performance Metrics, The E-Marketing Plan, Ethical and Legal Issues
Course Learning Outcomes
- explore the future development of digital marketing
- understand the major tools of digital marketing
- learn to develop, implement, and evaluate digital marketing plan
- understand how digital marketing strategies fit with companies’ overall marketing strategy
Core Area Distribution
(22) Humanities%60 (31) Social and Behavioural Science%40