Faculty of Business and Management Sciences · Economics (English) · Undergraduate
Course Objective
This course is designed and structured as an introduction to business and management science in contemporary world. It provides fundamental skills and knowledge on understanding main functions, concepts and nature of today’s business environment and management thought. Main aim of the course is to serve as a framework for creating a holistic big picture perception on business and provide the necessary introduction, interest, motivation and curiosity to further related courses in the program as it has a comprehensive structure which includes brief information on all functions of management (e.g. business strategy, human resource management, production, marketing, finance, MIS).
Course Content
The content of the course include:
• the enterprise system and other types of economic systems.
• business ethics apply to customers and other stakeholders in the business environment.
• the basic forms of business ownership.
• international business and the complexities of operating in a global environment.
• the basic functions of management and the skills required of managers working with different
concepts of motivation.
• how a company utilizes human resource management to recruit, train, and retain
employees.
• the marketing concept and the various elements of the marketing mix.
Required Resources
Ferrell,O.C., Hirt, G., and Ferrell, L. (2013). Business a changing world (9th ed.). New York, NY: McGraw Hill 2.
UNDERSTANDING BUSINESS –by William G. Nickels, James M. McHugh, and Susan M. McHugh, McGrawHill/Irwin; Tenth Edition, 2013.
Explanations
-Each student must complete a report following the specified schedule. If he/she would not submit the report on time, there is no another opportunity to submit again.
• Mark of 0 will be given if not submitting the report.
• The topic and the template will be given by instructor Explanaition about exam:
• The Mid term Exam and the Final Exam will be written form
Rules
- Students should check course email frequently, which is a platform for communication between me and students.
- Students should attend class regularly. Their absence should not exceeds more than half. -
- Being active in class discussions and asking questions are highly encouraged.
- Further details of the requirements for the project will be uploaded on the campus system.
Course Learning Outcomes
- Define, analyze, and provide solutions for issues that are relevant to your area of expertise
- Identify the potential marketing opportunities that are created by the population trends
- Develop critical thinking skills to analyze business problems, evaluate information, and make informed decisions in various business contexts.
- COMPETENCIES
- Relate how business institutions operate in our modern day political, social and economic environment
- Learn how to work effectively in teams, communicate with team members, delegate tasks, and contribute to achieving common goals in a collaborative environment
- Understand the importance of customer needs, market demand, and customer satisfaction
- KNOWLEDGE
- To have a knowledge of internal and external environment of busines
- To have a knowledge of the fundamental functions of business
- Acquire information about starting your own business
- Describe various business ownership forms
- Acquire information about starting your own business
- SKILLS
Core Area Distribution
Teaching Methods
Assessment & Evaluation
ECTS / Workload
| Activity | Quantity | Duration (h) | Total Workload |
|---|---|---|---|
| Course Duration (Including Exam Week) | 14 | 3 | 42 |
| Out of Class Study Period | 14 | 2 | 28 |
| Midterm | 1 | 1 | 1 |
| Quiz | 0 | 0 | 0 |
| Assignment | 2 | 8 | 16 |
| Practice | 0 | 0 | 0 |
| Final | 1 | 1 | 1 |
Course Schedule
| Week | Subject | Preparation |
|---|---|---|
| 1 | Meeting stage with participants, making psychological contract and sharing expectations. Sharing syllabus and curriculum to draw a holistic picture about the course. Overcoming possible uncertainties and addressing questions about the lesson. | Having a look at the course syllabus and course materials |
| 2 | Introduction and description of business | Related part of the recommended course book, notes and running through the presentation, mind map notes and internet sources of the week which are shared through the Campus System |
| 3 | Business environment | Related part of the recommended course book, notes and running through the presentation, mind map notes and internet sources of the week which are shared through the Campus System |
| 4 | Selecting a Form of Business Ownership | Related part of the recommended course book, notes and running through the presentation, mind map notes and internet sources of the week which are shared through the Campus System |
| 5 | Starting a business | Karen Collins (2012), An introduction to business |
| 6 | Managing for Business Success | Karen Collins (2012), An introduction to business |
| 7 | Preparation before mid - term exam | - |
| 8 | Ara Sınav | Ara Sınav |
| 9 | Recruiting, Motivating, and Keeping Quality Employees | Karen Collins (2012), An introduction to business |
| 10 | Team work and communication | Karen Collins (2012), An introduction to business |
| 11 | Marketing - providing value to customers | Karen Collins (2012), An introduction to business |
| 12 | Pricing, Placing and Promoting a Product | Karen Collins (2012), An introduction to business |
| 13 | Product Design and Development | Karen Collins (2012), An introduction to business |
| 14 | Project presentation | - |
| 15 | Project presentations | - |
| 16 | Final Sınavı | Final Sınavı |