This is a critical unit that aims to effectively promote the university's technology transfer and intellectual property management processes and to raise awareness of these matters. By bringing the university's research and innovation capacity to a wide audience, the unit highlights the importance and opportunities of technology transfer. Its duties include developing strategies that promote the TTO's services and success stories, establishing effective communication with internal and external stakeholders, and organizing various training programmes. In addition, by holding events such as seminars, workshops and conferences, it introduces the university's work in the field of innovation and technology transfer to a broad audience. Content and information management, media relations and the sharing of success stories are also among the unit's responsibilities. By evaluating feedback and improving its strategies, the unit contributes to making the university's scientific and technological knowledge beneficial to society.