IZU 025 - Girişimcilik ve İnovasyon

First of all, the students who take this course in i.Z.U. will be able to: Revaluating the entrepreneurial skills in a competitive environment; Evaluating opportunities and risks specific to business environment; To take strategic decisions to attract and retain customers, using modern sale methods and techniques; Assuming the business decision and planning its implementation. Students must have the ability to prepare project where the final research assignment (s) and / or finishing projects (s) to present advantageous and / or disadvantageous aspects of the surroundings (close and / or distant) of differentorganizations; The entrepreneurship process occurs when individuals (or teams) identify opportunities, evaluate whether these opportunities are viable, and then assemble the resources needed to build a new venture. This course provides an intensive overview of the first step in this process. The primary goal of thiscourse is to help students generate potential ideas for a business. Through a combination of readings, brainstorming sessions and presentations, we will learn how tosearch for and identify entrepreneurial opportunities.

- Understanding the role of entrepreneurs and presenting the most common mistakes incurred in drawing up a business plan; - Developing skills in explaining and interpreting the problem of creating a business plan; - Presentation and marketing techniques to promote business plan; - Familiarity with the prepared financial statements (balance sheet, cash flow, income statement). At the end students must have the ability to prepare project where the final research assignment (s) and / or finishing projects (s) to present advantageous and / or disadvantageous aspects of the surroundings (close and / or distant) of different organizations;

Peter Druker Entrepreneurship and Innovation, Harper &Row Publisher , 1985

Scarborough, N., & Zimmerer, T. 2000. Effective small business management: An entrepreneurial approach (6th edition). Upper Saddle Creek, NJ: Prentice Hall.

Eric Ries The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses , 2012

Clayton M. Christensen, The Innovator's Dilemma: The Revolutionary Book That Will Change the Way You Do Business ,2014

Dess, G., & Lumpkin, G. 2005. The role of entrepreneurial orientation in stimulating effective corporate entrepreneurship. Academy ofManagement Executive

Oden, H. W. (1997). Managing corporate culture, innovation, and intrapreneurship. Westport, CT: Quorum Books.

Stolze, W. J. (1999). Start up: An entrepreneur's guide to launching and managing a new business. 5th edition. Franklin Lakes, NJ: Career Press.

Değerlendirmeler hakkında açıklama:

• Her öğrenci, belirtilen programı izleyerek bir rapor doldurmalıdır. Raporu zamanında teslim etmezse tekrar teslim etme imkanı yoktur.

• Rapor gönderilmezse 0 işareti verilecektir.

• Konu ve şablon eğitmen tarafından verilecektir

Sınavla ilgili açıklama: Ara Sınav ve Final Sınavı yazılı olarak yapılacaktır.

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- Öğrenciler düzenli olarak derse katılmalıdır. Yoklukları yarıdan fazla olmamalıdır.

- Sınıf tartışmalarında aktif olmak ve soru sormak son derece teşvik edilmektedir.